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Digital strategy · E-commerce · Applied AI
Open to new opportunitiesI connect strategy, marketing, data, AI and people to turn business ambitions into measurable results.
Let's talkWorked with and for
About me
Hospitality taught me to put the customer at the centre. Working at Booking.com in Berlin in 2006, I discovered where that customer was going to be: in front of a screen.
An internship in London got me straight into digital marketing, and there was no going back. For almost ten years, hospitality and digital went hand in hand. Then I moved into tech with Microsoft and Unity, and from there into consultancy.
Now I'm adding AI to all that experience, and I want to put it to work for a consumer brand, from the inside.
The value I bring
I make digital marketing translate into business results. Channels, data, agencies and markets each pull in their own direction: I stand at the centre and align them to the same goal.
Selected impact
Four different contexts, one common thread: taking strategy all the way to a measurable result.
+20%
Unity TechnologiesAsset Store
Asset Store revenue year on year, through acquisition and re-engagement campaigns.
+15%
MicrosoftXbox, Surface & Office
Above the $20M FY19 forecast for the UK and Ireland affiliate programme.
+10%
AmadeusHotel chain, 100+ hotels
Direct sales year on year on $10M of paid media. +$3M in investment won.
9 markets
Indicia WorldwideJTI
CRO and CRM rolled out for JTI across Europe. +€1.5M in extensions.
Career in numbers
Career path
Taking a consumer brand's digital strategy all the way to results.
Portfolio of 4 online gaming and insurance clients, including MiCasino in Latin America and Previsión Mallorquina: paid media, SEO, social and measurement.
Rollout of JTI's CRO and CRM programmes within a digital marketing transformation across 9 European markets.
€1.5M in service extensions closed, such as CRM in Switzerland and SEO in Germany.Back to Spain. Global account for Millennium Hotels and Resorts, 100+ hotels across EMEA, APAC and the Americas: the same chain I had worked for in-house. Direct counterpart to the VP of Ecommerce.
$10M a year in paid media for direct bookings. Direct sales up 10% year on year and +$3M in investment won with business cases.The move to Denmark, a personal goal achieved. From E-commerce Manager for the Asset Store I moved to Live & Digital: global multichannel campaigns for 30+ SaaS products. Team of 2.
Asset Store: revenue up 20% year on year.UK and Ireland affiliate programme, plus Xbox, Surface and Office campaigns across EMEA.
+15% over the $20M FY19 revenue forecast. Contract renewed, for 18 months in total.Regional digital marketing: paid media, social, CRM and web. Global toolkits turned into local activations. Team of 2.
14 hotels in 4 European markets under one brand line.Owned the direct e-commerce channel end to end: website, booking funnel, SEM, SEO, CRM and affiliates.
+10% average order value on a £3M revenue channel.CRM, content, paid media and e-commerce at multi-property businesses, including Digital Marketing Manager at Evolv Collection.
A year to learn German. Working as a translator at Booking.com, I saw the early days of digital hospitality from the inside.
How I work
Business before channel.
Everything starts with the business goal. Channels, sequence and budget come after.
Measure to decide.
What isn't measured can't be scaled or stopped. Every action carries its KPI from day one.
The customer at the centre.
A lesson from hospitality: every digital decision starts with the person buying.
Innovation with focus.
AI and the digital ecosystem change every month: test what's new early, keep what moves the business.
Respect and collaboration.
Results come from teams, agencies and markets that respect and trust each other.
The next step
I turn your brand's goals into clear priorities, align markets, agencies and teams, and measure to know what to scale and what to stop. And I bring AI into analysis, planning, creative work and process optimisation. Let's talk.